Mikhail Tarasov (Russian: Михаи́л Тара́сов), better known by his stage name Svoy (which can be loosely translated as "self-contained"), is an American producer/writer/artist for Universal Music Group[3] in the genre of pop/electronica.

[6] In 2024, he released a duo album in collaboration with Grammy-winning artist Kenny Garrett, entitled Who Killed AI?, on Mack Avenue Records.

Svoy followed the advice and within a year got the recording and the publishing contract, all negotiated by New York attorney George Gilbert, also recommended by Beall.

Besides remaining in top 40 and 100 airplay charts of numerous major Japanese radio networks for over 8 weeks, the song peaked at No.

[15] In late 2012, Svoy collaborated on an electronic production/arrangement of a song with Grammy-winning singer-songwriter Meshell Ndegeocello and The Roots' bassist Mark Kelley for an upcoming album of jazz artist Claudia Acuna.

New York music critics Jack Rabid of The Big Takeover Magazine and Jesse Seilhan of TheCelebrityCafe.com describe Svoy as a "...Robot-driven repetitive-trance big-dance-rhythm cold synth-pop modern-chart soul futuristic electro-disco techno meister" and an artist who "...Is not afraid to explore" with Tower Records Japan dubbing him "...Electropop prince" and Timmy Kusnierek of YourEDM calling him "...One of the most accomplished experimental electronic artists", as well as his music "...An incredibly forward-thinking production that's beyond description".