The show received general acclaim from critics, who complimented Styrke's stage presence in addition to technical aspects such as the set design and lighting.
On 26 June 2018, Sony Music issued a press release announcing Tove Styrke's headlining tour to support her third studio album Sway (2018).
[9] In mid-June, she did a show in a London club to celebrate the release of Sway,[10] followed by 12 festival appearances across the Nordic countries from June to September.
[2] These appearances included Peace & Love in Borlänge, Ruisrock in Turku, and Stavernfestivalen in Stavern in July,[2] followed by Malmöfestivalen in Malmö and Kulturkalaset in Gothenburg the following month.
[12][13][14] Unlike Styrke's arena shows with Lorde and Perry earlier in 2018, the Sway Tour visited club venues.
[15] She stated that she learned a lot from being part of "giant tours" and that performing at larger versus smaller venues was different yet similar.
[17] On transitioning the studio versions to the stage, she felt that it was a "completely different world", explaining to Nya Wermlands-Tidningen that the instrumentals play a larger role when performing live.
[16] The set list also included three songs from Styrke's second studio album Kiddo (2015) as well as three collaborative efforts originally performed with other artists.
[24] Grant released a cover version of Styrke's song "Changed My Mind" on the same date the Nordic part of the tour began.
Linnea Eriksson of Nya Wermlands-Tidningen wrote that "Tove Styrke carries the songs with a strong stage presence and the radiance of a superstar.
[30] Similarly, Margeaux Sippell of Variety described the singer as a "ball of pure energy", noting her "strong" stage presence.
[33] Ralph Bretzer, writing for Skånska Dagbladet, asserted that the singer "really takes the audience in" throughout the "charming and driven" set".
[39] Norrbottens-Kuriren's Emma Isberg also felt the crowd was Styrke's main focus throughout the show, which the writer considered an appropriate mixture of musical performances and audience interactions.
[31] Henrik Lång from Västerbottens-Kuriren wrote positively of Styrke's live vocals and viewed the set as a showcase in "intricate melodic pop" with both dancehall elements and chorus-driven electronic music.
[26] Melinda Reyes Hiltunen, whose review appeared in Norrköpings Tidningar, regarded the distribution of roses as an innovative way to end the show.
[39] Jonathan Bengtsson, writing for Göteborgs-Posten, applauded her dedication and energy, but disliked the show's short length as well as the scheduling on a weeknight.
[36] Hannes Grönberg from Sydsvenskan noted her showmanship on stage and concluded that the singer was "really only hindered by her weak singing voice".
[35] Due to the poor crowd turnout at the Karlstad show, Josefsson wrote that the gig lacked a sense of direction.