With the official keywords sustainability, innovation and communication, this theme aimed to showcase Sweden as a nation of problem solvers, specifically in the sphere of urban environment and the quality of everyday life.
[3] According to General Commissioner Annika Rembe, the pavilion showed how Sweden has managed to develop so far, stressing Swedish ways of working, especially cooperation and a faith in creativity.
According to exhibition designer Carin Lembre, in order to be innovative like Alfred Nobel, you need to be creative like Pippi Longstocking.
One of the most distinguishing design features was the laminated-wood outdoor atrium of the entrance hall, along with the roof-top glass-floor bar situated on top of it.
[9] Except for the permanent exhibition, for the duration of the World Expo, several activities on sustainability and innovation were organized by the Swedish pavilion, including a SymbioCity forum, discussing the cities of the future, and a children’s literature seminar.