Swedish Dance Music Awards (also known as Gilbey's Swedish Dance Music Awards and ZTV Dance Music Awards) was a Swedish dance music award that started in 1990 by John Wallin (Pitch Control) and Jonas Siljemark (Siljemark Production).
[1] At that time Swedish dance artists had no national media exposure compared to the massive coverage they were receiving internationally.
Wallin and Siljemark felt that the home market of such successful artists didn't give the respect the artists deserved.
That is how they came up with the idea of the Swedish Dance Music Awards.
It was broadcast live on television[2] and radio and got much media coverage.