Sweetest Day

[3] Sweetest Day has also been referred to as a "Hallmark holiday" or a "concocted promotion" created by the candy industry solely to increase sales of sweets.

The Sweetest Day in the Year Committee distributed over 20,000 boxes of candy to "newsboys, orphans, old folks, and the poor" in Cleveland.

[9] 600 boxes of candy were also delivered to the presidents of the Jewish, Protestant and Catholic Big Sister groups of New York.

Retail Confectioners International describes the observance as "much more important for candymakers in some regions than in others (Detroit and Cleveland being the biggest Sweetest Day cities)".

[3] Sweetest Day observance is still most prevalent in the Great Lakes region, where the holiday originated, including Illinois, Indiana, Michigan, Ohio, and Wisconsin.

The 12 Cleveland committeemen who planned Cleveland's Sweetest Day, as published in The Cleveland Plain Dealer on October 8, 1922.
Full page Sweetest Day editorial published in The Cleveland Plain Dealer on October 8, 1922.