Owned by Horizon Publications Inc., it publishes an evening paper six days a week, Sunday through Friday.
The newspaper was founded in 1881, the same year as its city and county, as the Sweetwater Advance, by Charles Edwin Gilbert, founder of the nearby Abilene Reporter.
[2] In 1930, it was purchased by Harte-Hanks, who sent publisher Millard Cope to run the paper.
[3] In 1973, Donrey Media Group bought the paper[2] and it was sold to Community Newspaper Holdings (CNHI) in 1998.
[4] In 2001, CNHI put the Reporter up for sale along with 30 other properties, including fellow West Texas papers the Big Spring Herald and Borger News-Herald.