"[2] Abandoning conventional song formats, they found that ambient music and techno lent themselves to working from their home studio.

[2] "We felt tied down by the song structure, and broke free of that with Immersion" – a "Spigel/Newman instrumental electronic collaboration" which released an album titled Oscillating as well as a series of remixes by a number of techno artists.

[2] Swim began by publishing "understated, neo-minimalist electronic music", its first two releases being Rosh Ballata by Spigel and Tree by Oracle.

[4][5] Billing itself as a "post-everything" label it boasted what Dusted Magazine described as "a diverse group of musicians working primarily at the atmospheric, melodic end of the electronic spectrum [...], often operating at the interface of digital and organic musics, bringing traces of a rock sensibility – as well as traditional rock instrumentation – to bear on their electronica"; their musical output ran "the stylistic gamut from beatless soundscapes to relatively conventional song-based pop to beat-heavy grooves".

[6] These featured Swim acts such as Symptoms (Klaus Ammitzbøll), Ronnie and Clyde, Lobe, and Danish trio Silo in addition to Newman and Spigel and their son Ben a.k.a.