The album marked Williams' first major work with former longtime collaborator Guy Chambers since 2002's Escapology.

According to the International Federation of the Phonographic Industry (IFPI), Swings Both Ways was the 18th global best-selling album of 2013.

[4] Swings Both Ways also features duets between Williams and Lily Allen, Michael Bublé, Kelly Clarkson, Olly Murs, and Rufus Wainwright, on both classic and new material.

The album this time is a definite ode and a loving glance towards a period on the planet that I was never invited to 'coz I wasn't there… I wanted to be, which I feel still very strongly linked to.

It’s different – it’s not all covers, I had some songs that I wanted the world to hear and check out and maybe become part of the fabric of their lives, if I’m lucky enough, that I’ve had a hand in writing.

"[5] Murs also commented on his first collaboration with his long-time friend: "I absolutely loved working with Rob on this album.

Robbie is the real deal, full package, a total mensch and if I could come up with any more paired descriptive sayings I would use them as well.

The track premiered on radio that morning, and shortly after an official audio stream was released to YouTube.