Outside of the European market, the largest contribution comes from the Middle East/Africa region, where a total of twenty percent of turnover is achieved.

The group sells beer under several brand names, including Bavaria, Swinckels', La Trappe and Rodenbach.

The company produces approximately 626,000 hectoliters of soft drinks per annum, of which almost 95 percent as private label products.

Jan Swinkels, born in 1851, started distribution to the city of Helmond at 10 kilometres (6.2 mi) from Lieshout in 1890.

This name indicated that the new plant was a bottom fermentation brewery, producing pale lager (Bavarian) beer.

Distribution was broadened to include Amsterdam, Rotterdam, The Hague and Utrecht, the four largest cities of the Netherlands.

The output of the brewery at the beginning of the Second World War was approximately 40,000 hectolitres per annum, with an almost nationwide coverage in distribution.

The brewery, which operates as "De Koningshoeven NV", is a subsidiary of Swinkels Family Brewers, whilst the buildings and equipment remain in the ownership of the abbey.

The monks remain the ultimate authority on the brewing process while Swinkels Family Brewers manages the commercial business.

[3] In November 2016 the company acquired Latis Imports, establishing a dedicated US presence in one of its "five key regions".

[8] EU Competition Commissioner Neelie Kroes said she was "very disappointed" that the collusion took place at the very highest (boardroom) level.

She added, "Heineken, Grolsch, Bavaria and InBev tried to cover their tracks by using code names and abbreviations for secret meetings to carve up the market for beer sold to supermarkets, hotels, restaurants and cafes.

[8] At the 2006 FIFA World Cup, Swinkels Family Brewers got up to 1,000 fans of the Netherlands national football team to don orange overalls, called Leeuwenhosen, with the brewery's logo on them.

However the action was deemed to be an act of ambush marketing by FIFA as Swinkels Family Brewers, which was not a corporate sponsor, had not paid any money to be an official event partner.

[9] During the 2010 FIFA World Cup, 36 women clad in orange miniskirts went to the Netherlands vs Denmark match in Johannesburg, using tickets supplied at least in part by British ITV pundit and ex-footballer Robbie Earle.

Tournament officials evicted the group en masse from the stadium upon which they were arrested and held by the Police.