They moved back to Chattanooga in the early 1950s when Cecil King, Ruth's brother, was in poor health and needed help.

McKee, took over, but retired from day-to-day operations in September 2012 and retains the position of company chairman.

[11] Little Debbie products are available in most discount, grocery, and convenience stores, both in boxes and as individually wrapped items.

[12] The original image of Debbie used on packaging and advertising, which began on August 23, 1960, was based on a black-and-white photo.

Artist Pearl Mann of Atlanta created the original color artwork.

[16] From sundown Friday to sundown Saturday, known as the Sabbath, the Little Debbie logos are covered or removed, and the crew wears non-Little Debbie attire as a condition of sponsorship because McKee Foods was founded and is run by owners who are Seventh-day Adventists.

Their mascot is Webster, a smiling drake (a male duck) holding a spoon and wearing a chef's hat and neckerchief.

Products sold under the Fieldstone Bakery brand include whole grain snacks, granola, pastries, and cookies.

[21] Sunbelt Bakery products include a variety of granola bars, fruit snacks, and cereals.

[22][23] The company previously sold granola cereals and pie crusts under the Heartland brand.