It was written by Young, Stephen Lipson, Ronnie Peterson, Karen Poole and Steven Wolf, and produced by Lipson for third studio album, Keep On (2005).

The video for "Switch It On" was directed by Vaughan Arnell and filmed at Thunder City in Cape Town, South Africa.

[2] It is based on the 1986 American action drama Top Gun.

The video opens with the titles "Will Young in Hot Gun", and features Young in the Tom Cruise fighter pilot role, playing beach volleyball and serenading a woman in a bar.

But he convinced me it was such a universal idea that covered so many areas – blokes love it, women like it.