The Swiss Broadcasting Corporation (SRG SSR) held a national final on 24 January 1974 at 21:00 CET in Zürich.

The voting consisted of the regional votes of the three divisions of SRG SSR (DRS, TSR, TSI: German, French and Italian speaking, respectively), a press jury, and an "expert" jury.

[7] The winner was the song "Mein Ruf nach dir" performed by Piera Martell, written by Pepe Ederer.

The Swiss conductor at the contest was Pepe Ederer, the composer of the song.

At the close of voting, Switzerland had received three points in total; finishing in joint fourteenth (last) place out of seventeen countries.