[5][6] In the Swedish debate about the country's role in the EU and in relation to the Eurozone, the paper has emphasized the importance of a closer political, economical, and cultural affiliation to Europe.

[10] Subscription models were available from 28 Swedish kronor, with the cheapest one giving full access to the website.

[11] A year after the introduction of the paywall, 60,000 subscribers had created accounts on the website and 4,000 had purchased a digital subscription.

[12][13] In the end of April 2014, Sydsvenskan acknowledged their intention to buy Helsingborgs Dagblad.

A deal was reached in the end of May and the Swedish Competition Authority approved it around two weeks after.