Since its debut, Tá no Ar was well received by critics and having great repercussion on internet On January 28, 2013, comedian Marcelo Adnet is hired by TV Globo, after leaving the MTV Brasil.

[2][3] His first program, O Dentista Mascarado,[4][5] created by Fernanda Young and Alexandre Machado, had low ratings, which resulted in its cancellation after 12 episodes.

[9][10] Later, TV Globo asked Marcius Melhem,[11] who had just finished Os Caras de Pau, to produce a comedy show starring Adnet.

For the 2014 season, Globo climbed A Grande Família and Doce de Mãe/A Segunda Dama to compose the Thursday night grid.

In the 2014 season, the main program of TV Globo, the 9PM telenovela (at the time, "Em Família"), had been recording lousy viewing figures, a large rejection of the public and critics,[49][50][51] creating a "domino effect".