Túró Rudi

The "pöttyös" (spotty or spotted with polka dots) theme is part of the marketing scheme of the bar, and the distinctive red polka-dots are readily associated with Túró Rudi by regular consumers.

Friesland Hungária, Inc.[1] (which claims to be the manufacturer of the "original" Túró Rudi) released its product in Slovakia, Romania, Spain and Italy under the name DOTS in 2003.

Its first public appearance was in a Hungarian family film, Kismaszat és a Gézengúzok (roughly translated to Little Smear and the Rascals) in the 1980s.

It is widely acknowledged that Túró Rudi was based on it, as design and production began after a study trip to the Soviet Union (presumably by Antal Deák).

Sándor Klein, a teacher at the Budapest University of Technology, gave the product its name, which raised a bit of controversy as people thought the name was vulgar and had pornographic associations due to the fact that Rudi translates to bar or rod in Hungarian.

From the beginning of its production, Túró Rudi was marketed as a "healthy dessert", an opinion strongly supported by nutritional experts of the time.