According to NBC "Taiwanese beauty movement focuses on a simple, holistic approach to skin care by using high-quality, natural ingredients and techniques rooted in traditional Chinese medicine.
"[1] It is also influenced by Taiwan's warm climate with a resulting emphasis on hydrating and lightweight products.
[2] In general it includes four steps: cleanse, tone, moisturize and sheet mask.
[1] The Taiwanese cosmetics industry got its start doing contract manufacturing for Japanese firms like Shiseido and the Kao Corporation.
[1] Early successful brands included My Beauty Diary, Annie's Way, and Maskingdom.