The network offered a mix of religious and family-oriented programming aimed at English-speaking Hispanic Americans (which served as a complement to the Spanish-language Enlace, which TBN distributes in the United States).
[2] The network initially debuted on the 38 stations owned directly by the Trinity Broadcasting Network and through its subsidiary Community Educational Television (including markets with large Hispanic and Latino populations such as Los Angeles, New York City, Chicago, Miami, Atlanta, Dallas-Fort Worth, Philadelphia, Phoenix, Denver, Indianapolis, Nashville and Houston).
[1] Due to technical limitations with its stations' existing digital compression equipment, TBN opted to launch TBN Salsa on the subchannel previously occupied by Smile of a Child TV, collapsing that network (which is aimed at children 2 to 12 years of age) into a single subchannel with sister network JUCE TV (which targeted teenagers and young adults 13 to 30 years of age) under a timeshare arrangement, with a reduced schedule of Smile programming airing daily from 6:00 a.m. to 3:00 p.m. Eastern Time on the third subchannel occupied by JUCE (Smile of a Child continues to maintain 24-hour-day schedules, with programs not seen on the subchannel available on their respective streams on TBN's website, mobile and digital media players, and select cable and satellite providers).
[3][4] TBN Salsa formally launched at 7:08 p.m. Eastern Time on June 1, 2015, with a 60-second promo reel previewing the network.
This was followed by the network's inaugural program: a special live broadcast of TBN flagship program Praise the Lord from the network's Dream Center studio in Los Angeles' Echo Park neighborhood (hosted by Matthew and Laurie Crouch, and Samuel Rodriguez), with additional location segments conducted from Miami, Seattle and New York City.