Since the 1990s, TBS has been the home of Sasuke (Ninja Warrior), whose format inspired similar programs outside Japan.

Additionally, TBS Radio was entrusted with the maintenance and management of the company's transmitting station in Toda City, Saitama Prefecture.

[4]: 97  In the early days of broadcasting, American TV series such as Adventures of Superman and Lassie played a role in KRT's program schedule.

[4]: 155  In terms of technology, in July 1955, KRT and Toshiba jointly developed Japan's first domestic TV studio camera.

[4]: 153  Around the same time, a large number of people purchased TV sets to watch the wedding of Crown Prince Akihito and Michiko Shoda.

[4]: 147–149 In June 1958, KRT signed a news material exchange agreement with CBC, OTV, RKB, and HBC.

[4]: 151  The following year, KRT, CBC, ABC, RKB, and HBC established the "Five Station Alliance" to strengthen cooperation in various fields.

[4]: 256 In October 1961, in response to the rising challenge from Fuji TV, which was seeing increasing ratings, TBS undertook a major reorganization of its program schedule.

However, as TBS's capability to produce its own programs improved, the network gradually reduced its broadcast of American TV series after the mid-1960s.

[4]: 189  According to a 1963 survey by Video Research, TBS had an average audience rating of 16.7% during prime time, ranking first among all Tokyo stations.

[4]: 191 On November 23, 1963, TBS, along with Nippon TV and NHK, conducted the first satellite broadcast between Japan and the United States, covering the assassination of John F.

[4]: 410  Although TBS maintained the top spot in turnover among core bureaus after 1980, its profit declined for four consecutive years starting in 1980.

[4]: 407 In response to the challenge from Fuji TV, TBS introduced new programs targeting younger audiences but failed to achieve the desired results.

[4]: 494  Taking advantage of the favorable financing conditions during the bubble economy, TBS decided to build a new headquarters in the late 1980s.

[4]: 460 On the 40th anniversary of its launch, TBS signed a cooperation agreement with Glavkosmos, the foreign trade and aviation authority of the Soviet Union, in March 1989.

After physical examinations, written tests, and evaluations by the Soviet Union, Toyohiro Akiyama and Ryoko Kikuchi emerged as the final candidates.

After 13 months of training, the Soviet Union announced in November 1990 that Akiyama would be Japan's first astronaut, with Kikuchi as an alternate.

[4]: 500  TBS aired a special program every night from December 1 to 10, providing comprehensive live coverage of Akiyama's space journey.

[4]: 503 Facing a downturn in ratings due to the final years of the Cold War, TBS President Kazumi Tanaka invited McKinsey & Company in 1990 to conduct a comprehensive corporate identity redesign.

[4]: 535  Additionally, the decrease in advertising revenue following the collapse of the bubble economy caused TBS's turnover and profit to decline in 1991.

[4]: 536  These issues led to the resignation of Tanaka and Izumi in October 1991,[4]: 536–537  and many of the corporate identity reform measures were abolished the following year.

[4]: 544  In October 1992, TBS made a major adjustment with MOVE, broadcasting variety shows from Monday to Thursday, but this did not yield results.

[4]: 594  However, in 1996, a scandal involving TBS video tapes seriously damaged its credibility, leading to the resignation of the company's upper management.

On December 1, 2000, TBS's BS satellite TV channel, BS-i (now BS-TBS), officially began broadcasting.

On November 30 of the same year, Lotte and TBS reached a settlement through financial institutions and agreed to begin business cooperation.

[4]: 656  Faced with slow growth in TV advertising revenue, TBS actively pursued diversification of income sources after the 2000s.

Besides real estate, TBS's investment income from companies like Tokyo Power Technology also contributed to its revenue.

In February 2023, TBS Holdings and TV Tokyo announced their merger with U-Next, six years after the launch of Paravi.

On the 70th anniversary of TBS's launch, it was announced that a new late-night programming block called "DraMonday☆Night" would be introduced, featuring Profiler: Murder Mysteries, based on a French police procedural drama that aired on TF1.

About "Kinsuma", one thing was noticeable: a group of ladies dressed in red, between 20 and 45 years, always seated behind him, was made up of mostly aspiring artists and models.