The inaugural 2023 season was composed of nine events selected from a number of TCR series worldwide, and was promoted by former World Touring Car Championship manager Marcello Lotti's WSC Group.

[2][3] On 14 October 2022, it was reported that the World Touring Car Cup would be folding in that format following the 2022 season due to numerous logistical difficulties caused by COVID-19 pandemic.

[3][5] On 12 November 2022, it was announced that Mount Panorama Circuit would feature on the calendar as part of the TCR Australia Touring Car Series.

[7] On 13 January 2023, it was confirmed that Vallelunga Circuit would feature on the calendar as part of the Italian Superturismo Championship.

[8] On 8 February 2023, it was announced that Autódromo Víctor Borrat Fabini and Autódromo José Carlos Bassi would feature on the calendar as part of the 2023 TCR South America Touring Car Championship, while Guia Circuit would feature as part of the 2023 TCR China Touring Car Championship.