The service was named after the pick-and-pay television model, where customers purchase channels à la carte.

The service was discontinued and instead new services called Stream+[1] and TELUS TV+[2] have been announced and introduced with similar features that bundles streaming apps like Netflix, Crave, Apple TV+, Prime Video, Crave, Hayu, discovery+, Shudder, Sundance Now, IFC Films Unlimited and Acorn TV.

[3] With the resale agreement ending March 31, 2018, Telus continues to support existing subscribers, but no longer accepts new ones.

As described by TELUS it gives underrepresented communities in British Columbia and Alberta an opportunity to share their stories on the Canadian Broadcasting System.

Through various programs called Editions, Voices, Video Podcast, Summer Crew, On Location and Community Stories they provide production funding, training, mentorship and distribution on TELUS Optik TV towards short films, podcasts, web series, and live streams often by beginning filmmakers and content creators.

They contribute funds to local production in accordance with the same CRTC conditions of license, created seemingly as an off-shoot of STORYHIVE.