TMF Pure was a digital TV channel of MTV Networks Benelux.

On 1 August 2006 TMF Pure was renamed MTV Brand New.

This digital channel emits, unlike TMF Pure, non-stop video clips from the alternative rock genre.

Since 1 August 2007 the station went on air again, along with two new thematic channels: Nick Hits and Nicktoons.

After the reintegration of TMF Pure, MTV Brand New continued.