[3] TRAFFIC began to incorporate more social and economic responsibility into its work, empowering communities whilst promoting sustainable wildlife trade.

In 2011 a project was launched with indigenous women in the Amazon to promote sustainable trade and provide alternative sources of income to the unsustainable harvest of bushmeat.

ETIS originated from TRAFFIC's BIDS, set up in 1992 to track law enforcement records from ivory seizures or confiscations around the world beginning in 1989.

[15] In 2012, TRAFFIC and the WWF launched a joint global campaign encouraging governments to combat illegal wildlife trade and reduce demand for illicit products from endangered species.

WHO (World Health Organization), WWF, IUCN, and TRAFFIC all worked together to create an international wild plant collection standard for governments and businesses worldwide.

[18] TRAFFIC drew attention to the unsustainable use of bushmeat in its 2000 study "Food For Thought: the utilization of wild meat in eastern and southern Africa".