[2] In the initial period of its activity, when creating the first schedule, the RTL 7 editorial team placed special emphasis on productions whose names were centered around the number seven.

Soon, the headquarters in Luxembourg introduced significant budget cuts, which meant that the station's financing was limited (even though the popularity of the RTL 7 channel was systematically growing over several years of its existence).

At the same time, the station's logo and graphic design were changed (which was modeled on the Dutch channel owned by CLT-UFA under the name Veronica in 1996–2001).

A new logo was introduced, based on the number seven, incorporated into a white and purple circle, and thus the name of the channel was changed to TVN 7.

The changed image of the channel was to define a new viewer profile - a young, active recipient from a big city.