[7][8] Few days before its official launch, TV Alhijrah came up with a new rebranding image, in which is "more creative and fresh" and a new corporate slogan, "Segalanya Bermula di Sini" (Everything Begins Here).

[11][12] The station was officially launched on the 1st Muharram 1432H (7 December 2010) in a ceremony by the sixth Prime Minister, Najib Tun Razak.

[17] TV Alhijrah broadcasts 24 hours every day, and is watched globally for Muslim content, the latest news, political commentaries, educational material and Islamic-related entertainment.

[20][21][22] TV Alhijrah signed a Memorandum of Understanding (MoU) with the Makkah-based Gulf International Office (GIO) in July.

[36] The station's management team is headed by Namanzee Harris, who become its Chief Executive Officer since 2019 and supervised by the Board of Directors.