Owned-and-operated by Bandeirantes, the station signed on June 1, 2020, to provide coverage to the network in Ceará after the shuttering of NordesTV, its affiliate since 2015.

On May 27, 2020, Grupo Bandeirantes de Comunicação announced the launch of Band Ceará to occupy channel 21 UHF digital in Fortaleza, owned by the conglomerate, through which NordesTV was retransmitted, which would have its activities closed; in Sobral, its headquarters city, the broadcaster was generated by channel 48 UHF, which would repeat TV Jangadeiro.

[7][8][9] NordesTV was replaced in the capital by Band Ceará in the early hours of June 1,[10] being a relay of the signal generated since June 17, 2020 in São José de Ribamar, in the state of Maranhão, by channel 27 UHF digital, through which Band Maranhão operated until then, which continued with a repeater in the capital São Luís.

[13] In April 2021, it opened its headquarters at Salinas Shopping, in the Edson Queiroz neighborhood, in Fortaleza.

[14][15] In March 2024, Band Ceará launched the Iband CE news portal,[16] and in May its program studio was expanded after a renovation at the headquarters.