On May 23, 1959, the foundations of the future TV Ceará building was laid, on Avenida Antônio Sales, in the Estância Castelo neighborhood (currently Dionísio Torres).
[1] Installed in Estância Castelo (current Dionísio Torres neighborhood) where the Edson Queiroz Group holding company is located on Avenida Antônio Sales, it had several names such as Emiliano Queiroz, Renato “Didi” Aragão, Ayla Maria, Augusto Borges, Paulo Limaverde, B. de Paiva, João Ramos, Wilson Machado, Guilherme Neto, Ary Sherlock, Hiramisa Serra, Karla Peixoto, Assis Santos and many others.
[2] It also had romance theater, videorama, a storyteller and on Sundays, a musical show and mystery and comedy programs, all along the lines of the two main Tupi stations in São Paulo and Rio de Janeiro.
Due to the revocation of the concession by the military government, on July 18, 1980, along with six other stations from Rede Tupi, TV Ceará was shut down.
In front of the cameras was Augusto Borges, reading messages from viewers who appealed to the President João Figueiredo to revoke the measure to close the seven peremptory licenses.