[5] From the request until it went on air, it took ten years to wait for the release of a television channel for Piauí, which many did not believe and for this, Alencar sacrificed a large part of his modest heritage, which compromised his health, he left aside his profitable law practice and dedicated himself almost exclusively to the construction of the "Colossus of Monte Castelo", where the future headquarters of his enterprise would be.
[3][4] The first years of TV Clube's operation passed and the company's structural problems began to directly affect its relationship with the public.
[3][4] This set of problems was decisive for TV Clube's affiliation with Globo, a fact that put an end to the majority of programs produced at the local level.
[9] In the early years, commercials were made "live", with announcers reading texts in front of some slides, until buying and enlarging dividers for the use of videotape for local editions.
With updated programming and "live" broadcasts, TV Clube began to make a greater investment in personnel: it hired the best professionals in the State and created a schedule of courses.
[3][4] During this period, the company's journalism department had only one external team, where the reporter maintained great harmony with the cameraman and his V-8 camera and the stories were "edited" in the field.
[3][4] On January 25, 1975, after two months of rigorous medical treatment, Valter Alencar died at 4:15 am at Hospital Getúlio Vargas, due to heart problems.
In the 70s, the broadcaster produced the programs TP Estúdio (presented by the actor Tarcísio Prado and on Mondays by the comedian and former councilor of Teresina, Deusdeth Nunes), Encontros e Debates (by Chico Costa); the auditorium programs Elvira Som & Imagem and Assunto Classe A (presented by social columnist, Elvira Raulino).
[11] In 1992, the Valter Alencar Foundation was established, which is responsible for storing all of TV Clube's historical collection, in addition to holding seminars, training courses and distributing scholarships.
On December 3, 2007, the station celebrated its 35th anniversary with a ceremony and the inauguration of the new transmitter, ensuring greater sound and audio quality that viewers receive.
[13] Until May 31, 2011, TV Clube was responsible for covering 184 of the 221 municipalities in Piauí (equivalent to 85% of the State), including signals reaching east of Maranhão, west of Ceará and Pernambuco, in addition to northwest of Bahia.
On June 1 of that year, the station lost its presence in many municipalities to TV Alvorada do Sul, which began broadcasting via satellite on StarOne C1 in 2010, which until then was only present in Floriano and Barão de Grajaú (Maranhão) for the analog signal since it went on air in 1997.
More than 4 million were invested in the purchase of a 2.4KW power transmitter, capable of covering with digital signal all regions that already receive analogue through Channel 4.
According to the engineering manager at TV Clube, Sérgio Paiva, between football matches, the test signal will continue to be shown on channel 26 UHF with excerpts from Rede Globo programs recorded in high definition.