The station is known for producing entirely local programming focused on the customs of the Northeast Region of Brazil.

The station showed connections with the Brazilian Northeast in its themes, colloquial language and vernacular.

[citation needed] In 2003 relay stations reached all territories except Ceará and at the same time, earned its first affiliates.

Between 2005 and 2007, it added dozens of affiliates and relays in several Brazilian states in the Northeast, North, Midwest and Southeast, and became the country's fastest growing network.

It concentrated on talk shows, local production and low cost, with different personalities and singers of forró and other popular rhythms.