[1] The Lucky Strike ads of the early 1950s won the first TV Guide award as commercial of the year.
Completed ballots were submitted by U.S. Mail and tabulated by direct-mail specialists Cassidy-Richlar, Inc.[5] The TV Guide Award Show was broadcast in color on March 25, 1960, on NBC.
Robert Young hosted a series of skits featuring Fred MacMurray and Nanette Fabray.
The hour-long program was hosted by Efrem Zimbalist, Jr., with comedy sketches featuring Jackie Cooper and Nanette Fabray.
Hosted by Dave Garroway,[12] the program included sketches featuring Art Carney and special guest Judy Holliday.
The third and final ceremony was aired on February 24, 2001, with 1.5 million fans voting, at which point the award was discontinued.