[1] The awards celebrated television moments from the previous year, with their name being taken from the magazine TV Now which is published by Michael O'Doherty.
As well as attendances from Kathryn Thomas, Lucy Kennedy and Caroline Morahan of (RTÉ), the 2007 event was hosted by the BBC sports presenter Craig Doyle, whilst the Hollywood actor and star of Miami Vice Colin Farrell made a brief cameo appearance at the TV Now Awards after-show party at Krystle nightclub in Harcourt Street, Dublin.
Ryan Tubridy won the award for Favourite Male TV Presenter, whilst his RTÉ colleague Laura Woods was voted best dressed on the night.
International television stars to appear at the award ceremony included the Favourite Soap Award-winning Coronation Street's Favourite Female Soap Star winner Sue Cleaver as well as Jane Danson, Wendi Peters, Jack P. Shepard, Jennie McAlpine, Rupert Hill and Kym Ryder.
Steve McFadden of EastEnders won the Male Soap Star gong, whilst the Hot Young talent award was given to Lacey Turner.
[13] A clutch of Coronation Street's top stars were in attendance after they and their partners flew over to the ceremony in Dublin, Ireland through Ryanair.