The station's first slogan was "Nuda na Slovensku skončila," which translates to "Boredom in Slovakia has finished."

Through Joj, Železný wanted to shake the dominance of CME's station in Slovakia, TV Markíza, which was enjoying almost 50 percent of the country's nationwide audience.

[citation needed] Surviving through airing an anemic[citation needed] TV Nova diet, the station was beaten in ratings by TV Nova itself, whose strong signal reached deep into Slovakia.

His empire encompasses the country's largest newspaper distributor and retailer Mediaprint & Kapa Pressegrosso, four large printing houses and the advertising agency EURO RSCG Artmedia, among others.

TV JOJ has toughened up their primetime and their average weekly audience share has increased to 21,8 % as of July 2, 2012.