[1] Notable campaigns have included a feature called "Woman Inmates: Why The Male Model Doesn't Work" to promote the Netflix program Orange Is The New Black,[2] and a feature on the New York City Ballet for footwear company Cole Haan entitled "Grit and Grace".

[4] In March 2016, The New York Times bought Santa Monica, California-based Pinterest marketing company HelloSociety for an undisclosed amount, and it was announced that the company would be integrated with T Brand Studio.

[5] In June 2017, T Brand Studio opened its Asian branch in Hong Kong.

[6] The studio staff consists of journalists, video producers, technologists, strategists and social media experts.

[4] It was reported that almost 20% of The New York Times' digital advertising revenue came from T Brand Studio projects.