], the station enjoyed a resurgence in viewership when it inked a major contract with Sanlih E-Television to promote and air the latter's shows.

TTV presented the first costume drama serial "Cheng Ch'eng-kung" (1963) starring Ts'ao Chien as the title role.

On September 7, 1969, after airing what would be one of its final major coverages, that of the Apollo 11 landing on the Moon in July, in monochrome, TTV transitioned to color.

It was used until 1990 when it was replaced by a circular disk with an angular triangle inside the logo forming a satellite dish.

"Mystical Enchantress") was the first Taiwanese opera series to hit on the primetime slot at 8:00 PM.