[7] Also referred to as Winky Dolls in English, in the 1980s the company was criticized overseas for using it as a mascot due to its golliwog-like character and racial undertones.

Other transforming toys made by Takara include Brave, Dennō Bōkenki Webdiver, and Daigunder.

Takara also invented Battle Beasts, the E-kara karaoke microphone, B-Daman, and Beyblade, a product that has achieved high popularity globally.

[6] This one had enough features to connote the original product,[4] but divested the traits which brought criticism (for example, the new doll was not always coloured black).

Other games published by Takara include Banana Prince and Arabian Nights: Sabaku no Seirei-ō.

The company ported (adapted) some of the SNK Neo Geo based arcade games including the Fatal Fury and the Samurai Shodown series for the 8 and 16-bit consoles, Sega Genesis, the Super Nintendo Entertainment System, or the Famicom.

Takara with its contract developer Tamsoft also produced the influential 3D fighting series Battle Arena Toshinden, and other original games such as SteamGear Mash.

Takara from 1994–1998 also brought many SNK fighters to the Game Boy in the form of simplified "demakes" called Nettou, starting with Fatal Fury 2.

[13][14] DreamMix TV World Fighters was released in 2003 as a crossover between Takara, Hudson Soft and Konami.

Takara-branded product licenses were returned to Takara Tomy's consumer software division; the merged company thereafter also produced the games in the Zoids and Naruto series.

In 2002, Takara developed and released a real-life, road legal small electric car based on its Choro-Q toys through its new motor subsidiary.