The ensemble cast includes veterans Sarah Paulson, Evan Peters, Lily Rabe, Finn Wittrock, Frances Conroy, Billie Lourd, Leslie Grossman, Adina Porter, and Angelica Ross, as well as newcomers Macaulay Culkin, Ryan Kiera Armstrong, Neal McDonough, Kaia Gerber, Nico Greetham, Isaac Powell, Rachel Hilson, and Rebecca Dayan.

[12] Following the interruption, series co-creator Ryan Murphy told in an interview with TheWrap that the delay could potentially change the season's theme, since his initial idea needed to be filmed during the warmer months of the year.

[13] The following month, Murphy unveiled a promotional poster for the season via his Instagram account; the image features a wide-open mouth with razor-sharp teeth while a hand is tattooing "AHS 10" on the tongue.

"[18] On June 24, 2021, FX released the first promotional poster for the season, depicting a female humanoid creature french kissing an alien with a black pill resting on her tongue.

The promotional video unveiled footage of the characters portrayed by Sarah Paulson, Leslie Grossman, Lily Rabe, Finn Wittrock, Frances Conroy, and Evan Peters, respectively.

[24] On February 26, 2020, Murphy published a video in his Instagram account revealing that Grossman, Peters, Rabe, Wittrock, along with Kathy Bates, Billie Lourd, Adina Porter, Angelica Ross, and series newcomer Macaulay Culkin were cast in the 10th season.

The site's critical consensus reads: "Though its second tale is still a mystery, the first half of Double Feature proves a spine-tingling good time with terrific performances.

"[34] Liz Shannon Miller of Collider praised Double Feature for its concise and inventive storytelling, particularly complimenting the "Death Valley" segment as the most enjoyable part of the series.

Miller appreciated the fast pacing and the season's engaging alien conspiracy storyline, describing it as a fun and imaginative take on familiar themes.

[35] Riley Runnells of The Post described Double Feature as one of the strongest seasons in the anthology series, said Finn Wittrock and Lily Rabe deliver strong performances, along with notable contributions from Evan Peters and Frances Conroy.

Runnells also complimented the writing for its polish and originality, specifically appreciating the fresh take on the vampire plot and the cinematic production style that elevated the season.

[37] Kayla Cobb of Decider noted that Double Feature might mark a return to the show's horrifying roots, praising its frightening creatures and the performances, particularly from Finn Wittrock, Lily Rabe, Evan Peters, and Frances Conroy.

He complimented the series for its fresh take on vampire lore, incorporating a writer's block twist, and noted its effort to address previous pacing issues by presenting two distinct narratives.

While Fowler found the opening episode lacking in excitement, he highlighted the engaging performances of Finn Wittrock, Lily Rabe, Evan Peters, and Frances Conroy within a familiar horror setup.