Prior to founding the label, Urban toured with bands and worked at Zing Recording Studios in Westfield, Massachusetts; it was at Zing where he was inspired to start a label for smaller artists.

"[2] Urban drew influence from labels like Saddle Creek, Vagrant, Drive-Thru, and Asian Man Records.

[3] The label has released records by artists including Bent Knee, The Higher, McCafferty, Save Face, Jetty Bones, and Super American.

[1][2] In 2022, the label released the compilation album A Monument To Commemorate Our Time: A Tribute To Lifted by Bright Eyes, a collection of covers from the band Bright Eyes' album Lifted or The Story Is in the Soil, Keep Your Ear to the Ground.

Contributors to the album included John-Allison Weiss, Dan Campbell of The Wonder Years, Rat Tally, Riverby, and Sarah and the Safe Word, and proceeds were donated to the National Multiple Sclerosis Society.