It premiered on August 22, 2018 and aims to find currently unsigned singing talent from all over Latin America (professional and amateur) contested by aspiring singers, drawn from public auditions.
Each director is concerned with a particular aspect: Diego Torres with vocal technique and perfectioning, Lali Espósito with body expression and stage performance, and Wisin with artistic projection.
With only two directors pressing their buttons, the capsule is lifted up and the stage forms stairs from which the contestant descends to face the audience.
[5] The twenty-five contestants eventually selected are trained in the "Factory", where they work with professionals to improve their singing, dancing and performing skills.
The twelve remaining contestants are arranged in duets to compete in the "Competition Phase", which consists of two episodes.