Inspired by the likes of Matador Records, Secretly Canadian or Bella Union, Bouchard, a former agronomist, wanted to start a label that championed indie albums and artists that were virtually unknown to the general public in France and Europe and that were not released in these territories.

The notable releases came with The Walkmen debut album in 2002, The National Sad Songs For Dirty Lovers album in 2003 and Flotation Toy Warning Bluffer’s Guide To The Flight Deck in 2004, which gave the label its first international exposure and opened the gates for a wider repertoire of artists like The Wedding Present or The Organ, attracted by its growing notoriety and the developing touring opportunities that resulted from it.

At the same time, he focused on the music publishing and licensing aspects in order to collect rights and royalties generated by public broadcasts and radio airplay.

In March 2012, while visiting the Tallinn Music Week festival, Sean Bouchard stumbled upon the Russian post-punk band Motorama which was playing in a Design and Architecture gallery.

Good reviews and extensive touring in various countries allowed the band to make an impact much beyond French boundaries and helped the label to reach a larger audience.