The blinkbox brand had been extended to companion services offering digital music and books.

[5][6][7] The company was co-founded in 2006 by Michael Comish (he was blinkbox's chief executive officer until June 2013 when he became Tesco Group Digital Officer)[8] and Australian entrepreneur and current Managing Partner in Brookfield's Private Equity Group based in London, Adrian Letts.

In December 2014, Tesco was reported to be in negotiations with TalkTalk Group over the sale of blinkbox Movies, after talks with Vodafone fell through.

[5][6][7] TalkTalk TV Store has content deals with over 50 of the world's leading content producers including HBO, BBC Worldwide, Disney, Warner Bros., Universal Studios, Paramount Pictures, Sony Pictures Entertainment, FremantleMedia, All3Media, Revolver Entertainment and Aardman Animations.

The service was also the first in the UK to offer streaming film content through Sony's PlayStation 3, and Microsoft's Xbox 360 consoles.

[12] Rental content can be streamed directly to a Windows PC, Mac, Xbox 360, PlayStation 3 or Samsung Smart TV, and can be viewed any number of times within 48 hours.

On 28 October 2014, Tesco shut down the Clubcard TV service, stating that they were not getting the level of repeat usage that they had hoped for.