The town is dominated by civil servants (lecturers, office workers) and students from UTM.

The university alone has 30,000 students who mostly live on campus but visit the town to shop.

The town is divided into 10 areas; Pertanian (meaning agriculture), Penyiaran (broadcasting), Perubatan (medical), Perdagangan (trade), Kebangsaan (national), Kejayaan (success), Kebudayaan (culture), Kemajuan (progress), Kemuliaan (honour), and Pendidikan (education).

It was named so that all the areas that begin with the letter P are on the West side of the Jalan Pendidikan that is the main road running through Taman Universiti and areas that begin with the letter K on the east side of Jalan Pendidikan.

It offers not only shopping but also a place for fun and fine dining for the family.