Its slogan “Small tank, big fish” began a trend where thinkers, writers, artists and photographers could look beyond conventional areas of discussion.

MINED, a palindrome of the word ‘denim’, was a thick magazine created for Levi’s, it won the D&AD Yellow Pencil Editorial and Book Design Award in 2002.

TankBooks repackages the works of Joseph Conrad, Ernest Hemingway, Rudyard Kipling, Leo Tolstoy, Franz Kafka and Robert Louis Stevenson.

[8] Tank.tv, an online platform established in 2003, profiles contemporary artists, both emerging and prominent, that work specifically in moving image, film and video formats.

[10] Turner Prize winning artist Laure Provoust directed Tank.tv from 2004-2011, initiating discussion with and invitations to artists, writers and curators including Paul McCarthy,[11] Pipilotti Rist, Jeremy Deller, John Latham, Hans-Ulrich Obrist, Stuart Comer,[12] John Bock[13] and Negar Azimi.

[14] All work commissioned by and invited onto tank.tv is archived and available to view on the website,[15] In 2013, a decade after launching, tank.tv opened an exhibition space on Great Portland Street, London.