[1] Taounate is located in the southern Rif Mountains, and the river Oued Sra and gorges are nearby.

The town is situated on a plateau that overlooks the valley of the Oued Sra, as well as the Gargara gorges.

[7] The area surrounding Taounate is generally mountainous, and cereals (mostly wheat) and cattle are intensively raised at lower elevations.

Fruits (including figs, olives, cherries, apples, and pears) are grown in the well-watered mountain valleys.

[2] Taounate is home to an annual Festival of Figs, organized by the Regional Directorate of Agriculture of Fez-Meknes.