[1][2] The network's long-time "Voice of the Tar Heels" for football and men's basketball games was Woody Durham from 1971 until his retirement in 2011.

[3] Mick Mixon partnered with Durham as the color analyst from 1989-2005 for both football and basketball before departing to take the job as the play-by-play announcer for the Carolina Panthers.

[6] Analyst duties during the 2024 season are shared between Bryn Renner and Joe Jauch, both former Tar Heel players.

[10] Game analysis duties during the 2023-24 season were handled by a rotation of former players including Pete Chilcutt, Marcus Ginyard, Tyler Hansbrough and Zeller.

Angell and Lucas also co-host a twice-weekly podcast, Carolina Insider, that is a production of the network and LEARFIELD.

Other notable on-air color analysts and contributors over the history of the network include Phil Ford, Stephen Gates, Jerod Haase, Jim Heavner, Henry Hinton, Bob Holliday, Charlie "Choo Choo" Justice, Freddie Kiger, Lee Kinard, Ken Mack, Draggan Mihailovich, Bob Quincy and Rick Steinbacher.

WBT is a 50,000-watt clear-channel station that reaches parts of 22 states at night, bringing the Tar Heels' broadcasts to most of the eastern half of North America.

Listed as the affiliate of record for Apex, Cary, Durham, & Wake Forest, North Carolina.