In 2021, she stepped down from Acronym to build media full-time as head of a new company, Good Information Inc.[2] McGowan began her career as a journalist, working on the CBS program 60 Minutes.
[4] In 2016, McGowan directed the $42 million digital advertising branch of Priorities USA Action, the primary super PAC supporting Hillary Clinton's 2016 presidential campaign.
[9] Shortly after founding Lockwood Strategy,[3] McGowan co-founded the digital advertising organisation Acronym together with Michael Dubin[7] and with Laurene Powell Jobs and Reid Hoffman's financial backing.
Joshua Green, writing for Bloomberg News, wrote that McGowan has "gained notoriety for her outspoken criticism of her party's inability to challenge, or even clearly comprehend, Trump's dominance of the digital landscape".
[24] McGowan is married to Michael Halle, a political consultant who has worked as a lead organizer in Iowa for Hillary Clinton and as a senior strategist for Pete Buttigieg.