Its construction was completed in 1925 during the Florida Land Boom by prominent Volusia County builder Charles Ballough who often utilized native coquina rock in his projects.

The solid coquina rock walls vary in thickness from 18 inches up to 4 feet and include several narrow window openings of various sizes that are located at different levels around the structure.

The 24-foot-wide arches originally spanned across two streets: Tarragona Way and Volusia Avenue (now International Speedway Boulevard), and actually had motorized traffic driving underneath).

The top floor, accessible by an interior staircase, provided prospective property buyers and investors a bird's-eye view of the development and the surrounding area through a series of 24 windows.

[2] During World War II the US Army was concerned that the arch over Volusia Avenue (now International Speedway Boulevard) would restrict troop and military vehicle movement.

[5] The patchwork repairs done to the north wall on the Tarragona Tower, which faces International Speedway Boulevard, after the arch was demolished are still observable.

The doorway on the second level that led into the tower from the arch now has a wooden door with a square window that is secured with an exterior iron banister.

In November 1994, the 800 ton structure was jacked up and placed on a specially constructed track and moved 75 feet south from its original location.

After many years of neglect (lack of maintenance and service) the Tarragona Tower's interior spaces became contaminated with debris, mold, rat and pigeon droppings.

[2] Since the interior spaces of the structure are small it was not feasible to install heating and air conditioning systems or provide handicap accessible restrooms and ramps.

[2] The Tarragona Tower structure stands today as a reminder of the overzealous developers who attempted to lure affluent buyers to the Daytona Beach area during the Florida Land Boom of the 1920s.