Found in the Golden Bay region, it is approximately 14 kilometres (8.7 mi) north-east of Tākaka.

[3] The uninhabited Tata Islands lie about one kilometre (0.6 mi) north of the beach.

Ligar Bay is another settlement 1.5 km south-west by road.

[4] Statistics New Zealand describes Ligar Bay and Tata Beach as a rural settlement.

It is part of the larger Pōhara-Abel Tasman statistical area.