[1][2] Tzurit Or, a former film producer who immigrated from Israel to the United States in 2003, began baking family recipes in her kitchen, first selling them in 2007 at the Copley Square Farmer's Market in Boston, Massachusetts.

[4] After one summer at the farmer's market, in May 2008, she opened her first brick and mortar storefront, Tatte Fine Cookies & Cakes in the Brookline neighborhood.

[6][8] Or's fifth storefront opened in 2015 on Beacon Hill's historic Charles Street, the first Tatte location in Boston proper.

[15] Or stepped down as CEO in July 2020 following discrimination complaints,[16][17] Tatte opened its first Washington, D.C. bakery in August 2020, located in the West End neighborhood,[18] subsequently expanding into U Street/Cardozo and Dupont Circle,[19] then into D.C. suburbs Bethesda, Maryland and Arlington, Virginia.

[22][23][24] Tatte's Washington, D.C. area stores include locations in West End, Dupont Circle, and Foggy Bottom, as well as Bethesda and Arlington.