The lattermost became the highest-grossing concert film of all-time and was nominated for the Golden Globe Award for Cinematic and Box Office Achievement.

The American singer-songwriter Taylor Swift has stated on several occasions that she views visual media as an important element in her songwriting process.

[8] Several directors that Swift has collaborated with, including Roman White and Joseph Kahn, praised her involvement in creating her music videos.

[26] The film's producer, Simon Fisher, and Dugdale both were nominated for Best Multicamera Work at the 2019 Royal Television Society Craft & Design Awards.

[37][38][39] City of Lover received positive reviews from critics, who complimented its intimate setting and Swift's storytelling abilities, but felt that its 42-minute runtime was too short.

[42] Swift made her debut as a film director with the documentary feature Folklore: The Long Pond Studio Sessions, released on November 25, 2020.

The documentary features Swift performing all of the 17 tracks of her eighth studio album, Folklore (2020), and discussing the creative process, stories, and inspirations behind the songs with her collaborators Aaron Dessner and Jack Antonoff.

[52] Little White Lies' Sydney Urbanek lauded Folklore: The Long Pond Studio Sessions as a "triumphant debut" for Swift as a film director,[53] and the i's Sarah Carson defined it as "artfully crafted, aesthetically gorgeous, cosy cottagecore escapism" with diverse conversations.

[58] Swift made her filmmaking debut with the romantic drama All Too Well: The Short Film (2021), an adaptation of her critically-acclaimed song "All Too Well (10 Minute Version)" (2021).

[5] The Sydney Morning Herald's Karl Quinn simirlarly lauded Swift's direction, the screenplay, and the performances of Sink and O'Brien.

[90][91][92] Melissa Ruggieri, in a review for USA Today, wrote that The Eras Tour "offers a front-row seat to the grandeur", complimenting the cinematography for showcasing the detailed production of the show.

[95] On December 13, The Eras Tour was made available to rent for on-demand streaming in select territories for a limited period, in collaboration with Universal Pictures Home Entertainment.

Julia Dhar of Forbes said Swift and the company are "no slouches" in marketing and revenue management, dubbing them "masterminds", comparing their work to alchemy, and stating that others can learn from their manuscript.