It was launched by Tama Waipara, Teina Moetara and Mere Boynton, with music by Annie Crummer and Te Tira Hapori o Manutuke choir.
[4][5] In 2020, Te Tairāwhiti Arts Festival received a one off Creative and Cultural Events Incubator investment grant from the New Zealand Government.
[10] There was an outdoor concert at Gisborne Soundshell called Under an East Coast Moon, featuring performances by Teeks, Rob Ruha, Maisey Rika, Dave Dobbyn, Anika Moa and Annie Crummer.
[11] The programme included Troll by Trick of the Light Theatre, short films and a youth filmmaking workshop by Maoriland, Reid & Ruins (Nadia Reid and Hollie Fullbrook), Turanga: The Land of Milk and Honey produced by the Rongowhakaata Iwi Trust and Every Brilliant Thing, starring Anapela Polatai’vao produced by Silo Theatre.
It featured art by Chevron Hassett, Erena Koopu, Fiona Collis, Johnny Moetara, Maungarongo (Ron) Tekawa, Steve Gibbs, Taupuruariki (Ariki) Brightwell, Tāwera Tahuri, Terangi Roimata Kutia-Tataurangi and others.