Te Whānau-ā-Apanui is a Māori iwi (tribe) located in the eastern Bay of Plenty and East Coast regions of New Zealand's North Island.

[1][3] During the 17th century, Apanui acquired vast amounts of land along the East Coast of the North Island.

Early European settlers showed little interest in the isolated region, which lacked deep-water harbours for shipping.

Both areas become major economic industries for the iwi in the early 20th century, and profits were directed into community development projects.

[5] In 2010, Taika Waititi directed and acted in Boy, a film based in Te Whānau-ā-Apanui.